Keiichi Matsuda Architecture Film Design

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bossarica - Neon Sign
Tokyo Ethmusica ft. bossarica - Supernova
Cities for Cyborgs
Augmented (hyper)Reality: Augmented City 3D
Augmented (hyper)Reality: Domesti/city
Augmented (hyper)Reality: Domestic Robocop
The Pusher
Legion of Many - Find A Way
The Technocrat Retrofit of London
The Ministry of Abundance
SPUTNIKO! I Remember You
UCL Promotion
Waseda Cafe
SFIDA Cafe [Fractal Architects]
KRAZY Vancouver [Atelier Bow-Wow]
Mechanical Garden

+44 (0)7868 552 029

The Pusher

A 2-week project for a one minute film based on addiction/obsession/compulsion.

Alternative realities surround us and present possible and impossible fantasies for purposes of information, advertising, glamorising, publicising, and propagating the ideals of capitalism through consumption. The mechanisms of addiction are at play.

This film on Vimeo

Shop windows, billboards, magazines are portals to parallel universes. They set-dress our mundane world, and relieve us of the responsibility of the dream. The pusher shows us what our aspirations are, and shows us where to buy them. The dirty fringe of the city at night juxtaposes decaying shop-fronts, hooded gangs, traffic fumes and haggard faces with glowing visions of perfect worlds. Perfectly lit, perfectly framed, perfectly inhabited. We are so familiar with these utopias that we rarely question their placement and the connotations of their existence in run-down environments.